InReplyThe AI email assistant for real estate
You are at a showing. A buyer emails about your new listing. By the time you are back in the car, they have heard from another agent. InReply answers the repeatable email in minutes, grounded in your own listings and process docs, inside the Gmail or Outlook inbox you already use, and flags what needs you personally.
Real estate runs on speed you cannot personally deliver
An agent's calendar is the enemy of an agent's inbox. The hours when buyers email most, evenings, weekends, lunch breaks, are exactly the hours you are holding an open house, driving between showings or sitting at a closing table. A buyer who emails about a listing has usually saved three or four comparable homes and contacted an agent on each. Whoever gets back to them with a real answer tends to get the showing, and the showing is where the relationship starts.
The math gets worse on a team. Leads from your website, your listing syndication and your sign calls all funnel into a shared address, and the unwritten rule becomes "whoever answers first owns the lead". In practice that means leads sit when everyone is out in the field, and the fastest typist wins over the best-matched agent. Brokerages try round-robin assignments, shared phones and after-hours ISAs, and the inbox still leaks.
The uncomfortable part is how repetitive the leaked email is. Is this home still available. What are the HOA dues. Can I see it Saturday. Do you have more photos. What is your commission. How do I get pre-approved. None of these needs your negotiating skill; they need your information, delivered fast. That is what an AI email agent is for, and InReply is one built to live inside the inbox you already have.
What actually lands in a real estate inbox
Most inbound email for an agent, team or brokerage sorts into a handful of repeating buckets:
- Listing inquiries. Status, price, square footage, lot size, year built, HOA dues and rules, property taxes, school district, parking, whether the sellers will consider concessions.
- Showing requests. "Can I see it this weekend?" A buyer asking to tour is the warmest email you will get all day, and the one most punished by a slow reply.
- Open house questions. Dates, times, whether an appointment is needed, whether the home can be seen privately instead.
- Buyer process questions. Pre-approval versus pre-qualification, earnest money, inspection periods, how offers work in your market, typical timelines to close.
- Seller leads. "What's my home worth?" and "what do you charge to list?", the highest-stakes emails in the box, where a same-hour response signals exactly the hustle a seller is hiring for.
- Transaction traffic. Lenders, title, inspectors, appraisers and the other side's agent, all of whom need a human who knows the file.
The first five buckets are mostly retrieval: the answer already exists in your listing sheet, your buyer packet or your listing presentation. The sixth is judgment, and no software should touch it. A useful assistant is one that knows the difference.
How InReply works for realtors and teams
InReply connects to your existing Gmail or Outlook inbox through secure OAuth. There is nothing to install, no extension, no new app to check and no separate helpdesk; leads keep arriving at the address on your yard signs, and replies go out from the address your clients know. Teams on Google Workspace use the Gmail setup; brokerages on Microsoft 365 use Outlook. Both work the same way.
Then you brief it, the way you would brief a new assistant on their first day. Add each active listing: price, status, the facts buyers ask about, the link to the full listing page, your showing windows. Add your buyer process one-pager, your commission structure if you choose to share it by email, your open house schedule, your service area. This becomes the knowledge base, and it is the only source InReply is allowed to answer from. Ask it about a property you never added, and it will not bluff; the email goes to a human.
That refusal to guess is the load-bearing design decision. Real estate email carries consequences: a stale "yes, it's available" on a home that went under contract yesterday, a wrong figure on HOA dues, an accidental promise about repairs. InReply's rule is simple: answer from your material or hand the email to a person, never in between.
Playbooks for a real estate operation
Playbooks are how you tell InReply what to do per scenario: the tone, what a reply may say, and where the email routes. Scenarios that fit a real estate team look like this:
- Listing inquiry playbook. Answer from the listing's knowledge base entry, include the link to full photos and details, close by offering showing times. Factual, fast, a strong Autopilot candidate once you trust it.
- Showing request playbook. Reply immediately with the windows you keep for that listing, ask which works, and flag the buyer's chosen time on the actions list for a human to confirm.
- Buyer education playbook. Answer process questions from your buyer packet, in a patient tone, and offer a call for anything specific to their situation.
- Seller lead playbook. Never auto-send. Draft a warm response acknowledging the inquiry and proposing a conversation, mark the email urgent, and put it at the top of the actions list, because a listing appointment is worth more than any automation.
- Transaction playbook. Route anything from lenders, title or a cooperating agent straight to the person who owns the file. No draft, no delay, just visibility.
The pattern is deliberate: automate the retrieval, protect the judgment, and make sure the emails worth the most get to a human fastest, not slowest.
Ghost Mode first, Autopilot where you choose
Every plan includes Ghost Mode: each reply InReply writes lands as a draft in your Gmail or Outlook drafts folder, and nothing sends until you approve it. Most agents run their first week or two this way, reviewing drafts between showings, editing the odd one, and tightening the knowledge base wherever an answer came out thin. You see exactly what would have been sent, on your real email, before anything is.
Autopilot is the opposite end, and it is granted per playbook rather than as one global switch. A common progression: put the listing inquiry and open house playbooks on Autopilot once the drafts look right, keep buyer education on drafts a while longer, and leave seller leads and transaction traffic human for good. You choose scenario by scenario, and you can walk any of it back at any time.
The actions list: what still needs you
Automation only helps if the exceptions become more visible, not less. InReply's actions list is the single place where every email needing a person shows up: the question the knowledge base could not answer, the seller lead a playbook routed to you, the showing time waiting on confirmation, the inspection issue on an active deal. Urgent items are flagged so a hot lead does not sit behind forty solved threads.
On a team, each member gets their own login with per-inbox access. The leads address can be visible to every buyer's agent while the broker's own inbox stays private, and nothing important dies in a colleague's mailbox the week they are at a conference. It is a shared operating picture for email, without moving anyone off Gmail or Outlook.
Pricing for agents, teams and brokerages
InReply is priced in GBP, and the same pricing applies worldwide; we do not convert it to dollars here, your card statement will. Starter is £39/month with 500 credits and one connected inbox, which suits a solo agent running everything through one address. Growth is £79/month with 2,000 credits and three inboxes, a fit for a team with a leads address and a main office address. Scale is £149/month with 5,000 credits and five inboxes, and Business is custom for 10,000+ credits with unlimited inboxes. It is a flat workspace price, not per seat, so adding agents costs nothing. Every plan starts with a 14-day free trial, no credit card required; the full breakdown is public.
Working in UK lettings or estate agency rather than US real estate? The property agents page covers viewings, applicants and portals in UK terms. InReply also serves other lead-driven businesses, including vacation rental hosts and agencies.
AI email for real estate: FAQs
How does an AI email assistant work for a real estate agent or team? +
InReply connects to the Gmail or Outlook inbox you already work from, via secure OAuth. You add your active listings, your buyer and seller process documents, and your standard answers to its knowledge base, and it drafts or sends replies to inbound email using only that material. Anything it cannot answer, or anything a playbook routes to an agent, shows up on an actions list so it gets handled by a person.
Does InReply connect to my MLS or CRM? +
No. InReply does not integrate with MLS systems, CRMs or transaction management software, and we will not pretend it does. It works on email. You put the listing facts you want it to use into its knowledge base, the same way you would brief a new assistant, and it answers from that. When a listing goes pending or a price changes, you update the knowledge base entry and every reply reflects it.
Can it schedule showings for me? +
It handles the email half of scheduling, which is where most showing requests stall. You keep your showing windows in the knowledge base, InReply replies right away with the available options and carries the conversation until the buyer picks one, and the confirmation is flagged on the actions list for you or your coordinator to lock in. It does not write to your calendar or a showing service, so the final confirmation stays with a person.
What stops it from giving a buyer wrong information about a property? +
Grounding. InReply answers only from the knowledge base you build; it is not allowed to improvise. If a buyer asks something your listing entry does not cover, the email is left for you and surfaced on the actions list instead of getting an invented answer. In a business where a wrong price or a stale status creates real liability, escalating to a human is the correct behavior, and it is built in.
Do I have to let it send email on its own? +
No. Ghost Mode is included on every plan: each reply is saved as a draft in your Gmail or Outlook drafts folder, and nothing goes out until you approve it. Autopilot, which sends automatically, is turned on per playbook, so you can auto-send answers about square footage and HOA fees while keeping seller leads, offers and anything under contract as drafts or human-only.
Can a team or brokerage share one workspace? +
Yes, and that is how it is priced: a flat monthly workspace fee, not per agent. Team members get their own logins with per-inbox access, so the buyer's agents can see the leads inbox while the transaction coordinator sees the main office address. Starter covers one connected inbox, Growth three, Scale five and Business unlimited.
Pricing is in pounds. Does InReply work for US agents? +
Yes. InReply is priced in GBP and the same pricing applies worldwide; your card is simply charged in pounds and your bank converts. The product itself is built on Gmail and Outlook, which work the same in Phoenix as they do in London. Starter is £39/month with 500 credits, Growth £79/month with 2,000, Scale £149/month with 5,000, and Business is custom for 10,000+. Every plan starts with a 14-day free trial, no card required.
Be the agent who answered first
Connect the inbox your leads already reach, add your listings and your buyer and seller docs, and let InReply handle the repeatable email while you are out showing homes. Start in Ghost Mode and approve every draft until you trust it.